Official Newsletter of the Salem Rotary Club

Carolyn Shapiro

Real Pirates Salem and Founder and Principal at New England Project Partners

Tasked to give both her Classification talk and her connection to the Four-Way Test this week,
Carolyn Shapiro shared her impressive background and how her family, imagination, and hard work lead to her success.
She began by explaining how the Four-Way Test naturally aligned with what she was prepared to present to the Club. Her goals, which she successfully achieved with her remarks, were to share the impact a strong family can have on making individuals grow and shine; how her philosophy of looking for the good in everyone creates a framework for success; and the value in leaving a legacy for others.
Carolyn began by sharing background on her family and her upbringing. Her parents, Bob and Phyllis, were modest people who grew up in Somerville, Cambridge and Arlington. She has one younger brother named David who lives locally and is the founder and CEO of a very successful graphic design business in North Andover. She lives with her husband Neil and two fur babies in Mansfield and has a beautiful place on the Cape.
She shared many delightful memories of growing up in Burlington, MA, recounting how she remembered when the Burlington Mall was just a big sandpit! Her childhood home was a place of stability, a place to start lifelong friendships, and a place that would always be her original “home” no matter where life took her. She regaled the room with stories of building a fort with her brother (that had running water), a neighborhood that was a wonderland of activities in all seasons, and games that she and her friends made up from just their imaginations. Carolyn explained how these experiences shaped her into the person she is today, because in the absence of having everything you could possibly want, came creativity and ingenuity which built just about everything in her career and in her life.
Carolyn commuted to Boston College and is a proud “Screaming Eagle.” She worked several jobs throughout college to be able to pay tuition. Some of her experiences on the job were more valuable than those she found in the classroom, because her jobs taught her how to deal with people of wealth, who were sometimes difficult and demanding. She looked for the good in what she could gain by serving them. It paid off.
Prior to graduating from college, Carolyn realized she loved to sell and was good at it. She wanted to combine this skill with one of her passions and decided to explore the travel industry. She worked for a number of small travel companies across the Northeast and repped cruise lines and tour companies. Looking for her next big adventure, she interviewed with the American Express Company. Headquartered in New York, and the world’s largest commercial travel agency, they had just secured a huge account in New England which was suffering. The account was Digital Equipment Corp. It was American Express’ largest travel account besides the Federal Government, and AmEx was on probation poor implementation. They had 90 days to turn things around.
Carolyn became Digital’s account manager and, by harnessing the good in each of her teammates, was able to turn the relationship from disaster into one of the most successful relationships the company ever had. They moved into more than 60 countries with over 400 people on the deck worldwide. They added charge cards into the account, and hundreds of millions in charge volume to build its business in other lines. Recognized for her effort, Carolyn built her career there for the next 3 decades in various challenging, high-profile positions. Most of her time was spent traveling around the world and working in a boys’ club. She had to develop a unique brand of toughness in order to deliver the numbers. It wasn’t easy, but her formula of one part stamina, two parts mental fortitude and a boat load of salesmanship made her a success!
Carolyn left a legacy of firsts at her time with AmEx. Even her last project with the company was an invention of something new. Challenged by an increasingly paperless world, Carolyn re-invented traveler’s cheques and gift cheques into gift cards. She acknowledged her mentors and the important relationships mentors can have on growing professionals. She also shared how the people – the clients, employees, and vendors – were the true rewards of all her hard work. She has worked with all kinds of people from various countries, backgrounds and capabilities. An amazing work ethic and support from a company can help people become their best, no matter their circumstance. This is one of the reasons why Carolyn believes in the growth of Diversity in our own Club. She has seen firsthand the value of bringing people from many backgrounds and cultures to keep a group at the top of its game.
Carolyn has now switched from Prepaid Cards to Pirates but knows she has passed on what she learned to help others become their best. The museum opens Saturday, April 9. Be sure to stop by and check it out!
Calendar Winner
Raeleen George
Sold by the Joe Amico
Pot               $300
Players        Bill Henning & Rinus Oosthoek
No winner this week!

Guests and Visiting Rotarians

Adria Duijvesteijn hosted Hannah Beth Hembree from the Salem Pantry, and Bruce Whear welcomed Friday Ekpai from Santander Bank. Adam Colantuoni represented the Salem Public Schools this week, and AV guru Jack Keirnan kept us connected to our Zoom friends!


Thank you Salem Rotarians for supporting Claire Kalellis and Liz Bradt as they braved the frigid waters! Good thing Jen Close was standing by to warm them up with her cheers!
Senior Fiesta – May 2
The Senior Fiesta with the Council on Aging, formerly the Senior Prom, will be in person this year! The Club will be sponsoring and volunteers are needed at the Community Life Center on May 4 at 4 PM. More details to come!
Lifebridge Dinner
Wednesday, May 11
Volunteers are needed for the next dinner for Lifebridge. Please contact Jane Stirgwolt if you would like to volunteer!
Freshmen Fund
Jason Conslavo will be in touch with this year’s Salem Rotary Freshmen to discuss the Freshmen Fund which allows new members of the Club to decide what project or cause the Club should support this year with a $1000 donation.


  • Claire Kalellis survived the Polar Plunge and thanked Liz Bradt for taking the dive with her and Jen and Tokala Close for their support from the beach.
  • Gerrit Bradley proudly shared that Willa rowed at Skidmore on the second varsity boat. Although it was 7 hours of driving to watch an 8-minute race, it was worth the trip!
  • Scott Grover announced that his son Owen and his wife welcomed a new son into the world. We look forward to seeing pictures of William Scott Grover soon!
  • Bruce Whear took Heidi to Key West for some R&R and enjoyed visiting the first and last bar on Route 1.
  • Leslie Levesque will miss our meeting next week, because she will be traveling with 10 Phoenix School students on a research trip to Florida where they will study birds and other things.
  • Mark Shaw shared that he and Barb are keeping busy by being the president of his country club and the president of their condo association, respectively. So much for retirement!

Upcoming events

Bowling with the Peabody Club
This event will be moved to the fall of this year. Please use the time to practice! No mercy for Peabody!

Rotary Auction
May 20, 2022
Hawthorne Hotel
Please make note of the date change. The hope is that the later date will increase attendance. Sponsorship forms were handed out at Rotary this week and will be done again in the future. 
Click the link below to log into the weekly club meeting via Zoom. 
Upcoming Speakers
Apr 12, 2022
State of the City and the Commonwealth
Apr 19, 2022
Apr 26, 2022
View entire list
Member Birthdays
Viktoria Talebian
April 14
Richard Moore
April 17
Michael McLaughlin
April 19
Gerrit Bradley
April 21
Sue O'Brien
April 22

Diversity, Equity and Inclusion statement

At Rotary, we understand that cultivating a diverse, equitable, and inclusive culture is essential to realizing our vision of a world where people unite and take action to create lasting change.
We value diversity and celebrate the contributions of people of all backgrounds, across age, ethnicity, race, color, disability, learning style, religion, faith, socioeconomic status, culture, marital status, languages spoken, sex, sexual orientation, and gender identity as well as differences in ideas, thoughts, values, and beliefs.
Recognizing that individuals from certain groups have historically experienced barriers to membership, participation, and leadership, we commit to advancing equity in all aspects of Rotary, including in our community partnerships, so that each person has the necessary access to resources, opportunities, networks, and support to thrive.
We believe that all people hold visible and invisible qualities that inherently make them unique, and we strive to create an inclusive culture where each person knows they are valued and belong.
In line with our value of integrity, we are committed to being honest and transparent about where we are in our DEI journey as an organization, and to continuing to learn and do better.
Board of Directors
President Elect
Vice President
Immediate Past President
Public Image Chair
Advertisement for Russell Hampton
Advertisement for ClubRunner
Advertisement for ClubRunner Mobile
Club Information
Tuesdays at 12:15 PM
Hawthorne Hotel
18 Washington Square
Salem, MA 01970
United States of America
If you are interested in learning more about Salem Rotary, please email
District Site
Venue Map
Please add to your safe sender list or address book.
To view our privacy policy, click here.
102-2060 Winston Park Drive, Oakville, ON, L6H 5R7